Processing of personal data

Thanks for using our Facebook page! You privacy is important to us, and below we have provided information about our handling of page visitor data. When you enter this page, engage in competitions or campaigns or contact us via the page, certain personal data may be processed by us, as explained below.

Personvern - Idun Mors hjemmebakte

Purposes and categories of personal data

Our purposes for handling personal data and the categories of personal data used is often evident from the context of your contact with us, however, these are the main types of situations:

  •  If you contact us with an issue related to our products or some other query, we will use your name, Facebook account contact info and the information you give us to help you.
  •  If you participate in a competition or campaign, we will typically process your Facebook profile name, account contact info, images of you or other people, the fact that you participate, and any answers or other input you have provided for the purpose of managing the competition or campaign.
  •  Page visit analysis: We can use tools provided by Facebook to see anonymous statistics about the groups of people who visit our site, such as age profile, gender, places of residence and language.


The legal basis for our use of personal data

Our handling of personal data will only happen within the boundaries of the law. The legal basis may either be that

  •  you have by consented through a clear affirmative act to a specified type of processing of personal data, for instance a photo that you have shared with us.
  •  We need to process your personal data to perform a contract with you, such as to provide a service you have requested.
  •  that we have a legitimate interest in a certain type of use of personal data, and that we expect that you are ok with this based on your contact with us, including these interests:
  •  the commercial interest in creating attention for our brands and products by arranging and managing consumer participation in competitions and campaigns
  •  the interest of consumer relations, for instance to respond to a question or other type of request from you.
  •  the interest of knowing characteristics of the consumers who are interested in our brands and products, in order to adapt our products or marketing.


Deletion and anonymization of personal data

We will delete or permanently and irreversibly anonymize the personal data when we have handled your enquiry, you withdraw your consent by contacting us as described below or the campaign or competition is completed. Analysis data of page traffic is available to us as long as you follow or like the page.


Processing in systems from third party providers

Your personal data will often be stored in Facebooks systems. When you enter at competition via likes etc on Facebook or communicate with us, the information stored will be visible to you.

In certain cases your personal data will be stored in Orkla systems, for instance if we transfer dialogue to such systems or when you follow a link from Facebook to one of our sites and enter data there. In such cases, the personal data will be stored on the servers of Microsoft in Europe. Adequate legal privacy guaranties (EU standard terms or EU/US Privacy shield certification) are in place in case Microsoft needs to grant temporary access to the data to system operators based in countries outside

the EU, for instance to complete fault correction. Please send us an email if you want to receive a copy of the relevant legal privacy guaranties.


Contact, access to personal data etc

The official name of our company is Idun Industri AS. Please contact us on if you want access to, extradite, correct or delete personal data that we have stored. You can also protest, demand limitations or withdraw your consent(s) at any time. For your information, you can also address a complaint towards the Norwegian Data Protection Agency if you want to file a complaint concerning our processing of personal data.